This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool faux-blonde and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a potent combination of Hyaluronic Acid and Edelweiss flower, the formula instanly boosts blonde luminosity while deeply nourishing the fiber.
How to Apply
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Leave it on between 2 to 5 minutes. Rinse thoroughly. We recommend you to alternate with Bain Lumière on a weekly or as a second shampoo for a deeper & hydrating cleanse.
- Instantly neutralizes brassy & yellow undertones
- Leaves hair 94% stronger when used with Cicaflash
- Removes impurities & pollution particles
- Repairs the surface of the hair fiber up to 46% when combined with Cicaflash
A unique combination of potent Hyaluronic Acid and Edelweiss flower:
- Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair, preventing future breakage.
- Edelweiss flower is rich in anti-oxidants to protect hair against daily damage. It also softens and calms sensitized hair fibers.
- Ultra Violet neutralizers are highly concentrated pigments that act immediately on the fiber to neutralize and remove brassy & yellow undertones, revealing a radiant natural shine.
"Use Bain Ultra-Violet to get an instant & powerful shot of anti-brass neutralization. After reaching the desired tone, use Masque Ultra-Violet to maintain & protect your blonde on a weekly basis."